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lego® serious Play®
What is lego® serious play®?
LEGO® Serious Play® is a hands-on facilitated technique and methodology designed to help teams think, communicate, and solve problems by building models with LEGO bricks.
Designed by the LEGO Group on the 1990s, this method of team building and organizational development has transformed how leaders improve productivity amongst their employees. Instead of relying on slide decks, long meetings, or surface-level discussions, this method invites participants to think with their hands, actually creating their ideas in 3D to share with others.
Through guided questions and structured exercises, individuals build models that represent their ideas, challenges, and perspectives. These models become the starting point for deeper conversations, better collaboration, and clearer decision-making.
A Hands-On Approach to Team Building, Strategy, and Innovation
Why LEGO® Serious Play® Works
Most workplace challenges aren’t caused by a lack of ideas. They come from misalignment, unclear communication, or voices that aren’t being heard.
LEGO® Serious Play® changes that by creating a space where:
When people build, they access different parts of their thinking. This leads to more creativity, stronger problem-solving, and better outcomes.
LEGO® Serious Play® changes that by creating a space where:
- Every participant contributes equally
- Complex ideas are easier to express and understand
- Conversations move beyond surface-level thinking
- Teams uncover insights faster than traditional meetings
When people build, they access different parts of their thinking. This leads to more creativity, stronger problem-solving, and better outcomes.
What Happens in a LEGO® Serious Play® Workshop?
Every session is guided by Shannon Russell, certified facilitator, and her experienced team, as they follow a structured process designed to maximize engagement and results.
All workshops and events are customized to the individual client's needs. This is a typical workshop example:
1. Skills Building
Participants start with simple builds to get comfortable using LEGO bricks as a communication tool.
2. Individual Builds
Each person creates a model in response to a specific question or challenge.
3. Storytelling & Sharing
Participants explain their models, ensuring every voice is heard and understood.
4. Collective Insights
The group identifies patterns, aligns on ideas, and builds a shared understanding of next steps.
5. Action Planning
The session concludes with clear takeaways, strategies, and next steps.
All workshops and events are customized to the individual client's needs. This is a typical workshop example:
1. Skills Building
Participants start with simple builds to get comfortable using LEGO bricks as a communication tool.
2. Individual Builds
Each person creates a model in response to a specific question or challenge.
3. Storytelling & Sharing
Participants explain their models, ensuring every voice is heard and understood.
4. Collective Insights
The group identifies patterns, aligns on ideas, and builds a shared understanding of next steps.
5. Action Planning
The session concludes with clear takeaways, strategies, and next steps.
How Can your organization utilize LEGO® Serious Play®?
This method of team building and strategic planning is incredibly versatile and can be applied across a wide range of business needs for your organization. Some ideas for utilizing this method at your next team meeting, company offsite, leadership event, or planning session are:
- Team building workshops that improve trust and collaboration
- Strategic planning sessions that create clarity and alignment
- Leadership development programs for stronger decision-making
- Innovation workshops to generate and refine new ideas
- Employee engagement initiatives that bring teams together
- Team offsites and retreats that actually produce results
The Analog Advantage in a Digital World
In today’s fast-paced, technology-driven workplace, most collaboration happens through screens. However, more technology doesn’t always lead to better thinking. LEGO® Serious Play® offers what I call the Analog Advantage. It gives teams the opportunity to step away from devices and engage in hands-on, real-time collaboration.
This shift leads to:
This shift leads to:
- Deeper focus and engagement
- More meaningful conversations
- Stronger connections between team members
- Better retention of ideas and outcomes
Ready to Build Better Teams?
If you're looking for a more effective way to bring your team together, strengthen collaboration, and create real results, LEGO® Serious Play® offers a powerful solution.
👉 Book a strategy call with Shannon Russell to explore how this experience can support your team.
👉 Book a strategy call with Shannon Russell to explore how this experience can support your team.
Book a strategy consultation
Why Work With a Certified LEGO® Serious Play® Facilitator?
The power of LEGO® Serious Play® isn’t just in the bricks. It’s in how the session is designed and facilitated.
As a certified LEGO® Serious Play® facilitator, I design and lead workshops that are tailored to your team’s goals, challenges, and dynamics.
Your team won’t just build models. They’ll walk away with:
Clearer communication
Stronger alignment
Actionable strategies
A shared vision for moving forward
As a certified LEGO® Serious Play® facilitator, I design and lead workshops that are tailored to your team’s goals, challenges, and dynamics.
Your team won’t just build models. They’ll walk away with:
Clearer communication
Stronger alignment
Actionable strategies
A shared vision for moving forward
